Airelles Estates
Brand identity and logotype design for Airelles Estates, a new brand of Airelles, the French group of the luxury hotels offering exceptional holiday properties for rent.
Role Creative Direction, Art Direction, Design
Photography: Instagram / Airelles
Client
Airelles
Year
2020
Theme
Brand Design, Brand Image, Brand Content Strategy
LOGOTYPE
Logo based on lettering with a slightly more distinctive & modern look, so that the brand is not competing visually with the main brand, Airelles.
Brand Moodboard
VISUAL IDENTITY
Airelles Estates imagined as a brand with a refined and understated taste.
Brand imagery composed from artistic and elegant photographs that express modern but luxurious look and feel.
Colour palette based on beige colours with the accents of yellow or gold, that refer to calmness, nature & refinement.
Digital Content
Created with attention to detail to present various lifestyles, decors and travel experiences and, the uniqueness of each of the estates available at Airelles Estates.
Web Design
Newsletter
Important part of the communication is the digital newsletter, presenting the chosen travel stories and estates.
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