Airelles Estates

Brand identity and logotype design for Airelles Estates, a new brand of Airelles, the French group of the luxury hotels offering exceptional holiday properties for rent.

Role Creative Direction, Art Direction, Design

Photography: Instagram / Airelles

Client
Airelles

Year
2020

Theme
Brand Design, Brand Image, Brand Content Strategy

Logotype

Logo based on lettering, with a distinctive style and modern look, so that the brand is not competing visually with the main brand - Airelles.

Brand Moodboard

Visual Identity

Airelles Estates imagined as a brand with a refined and understated taste.

Brand imagery composed from artistic and elegant photographs that express modern but luxurious look and feel.

Colour palette based on calm beige colours with the accents of yellow or gold.

Digital Content

Created with attention to detail to present various lifestyles, decors and travel experiences and, the uniqueness of each of the estates available at Airelles Estates.