Women’s Forum
Proposal for rebranding and brand repositioning campaign for Women’s Forum, an international organisation that promotes women's voice on global issues ranging from sustainable development and economy to culture.
Role: Art Direction, Brand Design
Client
Women’s Forum
Year
2021
Theme
Brand Repositioning, Brand Identity
Team
Creative Director: Gaëtan du Peloux
Concept & Copy: Francesca Vitello & Laura Aondio
Art Direction: Laura Aondio, Alice Drapanaski, Agata Sienkowska
Motion Designer: Vincent Iweins
Agency: Marcel (Publicis Groupe)
Logotype
Statement logo with the ‘F’ letter simplified to an equal sign to symbolise that the Women’s Forum’s activity is all about equality and inclusion, ideally used in 2 colours to stress the brand’s non-gender approach - contrary to the use of pink or violet colours by many organisations advocating for women’s rights.
Visual Identity
One of the biggest challenges in this project was how to creatively advertise among general public for an international organisation that is not widely known and the serious causes it is endorsing.
Creative Rules
To make the brand and its communication stand out, the universal creative rules were proposed.
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