La Crème du Palais Royal
Logotype and brand identity design for La Crème Palais Royal, a laid-back cafè situated in the iconic Jardin du Palais-Royal in Paris.
Role Concept, Art Direction, Design, Illustration
Client
La Crème Palais Royal
Year
2025
Theme
Brand Design, Menu Design, Brand Collateral
CHALLENGE
Create a brand identity that captures the cafè’s unique location — modern in spirit, yet respectful of the historic charm of the Jardin du Palais-Royal.
LOGOTYPE
To highlight the cafè’s unique location in the Jardin du Palais-Royal , the logotype is a custom illustration inspired the flowers and trees that are symbolic of the garden — magnolia and linden.
Hand-drawn Illustration
Several visual proposals for the brand concept and territory were presented. Among them, the one inspired by the garden’s plants was selected — featuring a logo designed as a custom illustration of the flowers and trees of the Jardin du Palais-Royal.
Hand-drawn to reflect the café’s unique location, the logo is a composition of magnolia and linden leaves and flowers — two plants that are symbolic of the garden.
BRAND IDENTITY
To further highlight the heritage of the place and make the brand more distinctive, an original 18th-century print of the Jardin du Palais-Royal was also used as a complementary visual reference for other brand materials.
A vintage style illustration of the Jardin du Palais-Royal, 18th-century print, created around 1760, depicting the garden view with remarkable detail. ©Bibliothèque nationale de France
The charm of the Jardin du Palais-Royal
