MY EXPERTISE

I specialise in art direction, brand image & communication for brands.

For the past 15 years, I have collaborated with international and → emerging brands, mainly in beauty, wellness, and hospitality.

The Creative Process

1. Research / 2. Reflection /
3. Experimentation /
4. Maquettes & Sketches /
5. IP Check / 6. Design /
7. Feedback / 8. Refinement

MY APPROACH

My approach is based on a search for → new meanings, visual elegance and timelessness.  It’s full of experimentation & reflection.

I start by understanding the brand and the → story it wants to tell. From there, I move on to experimenting, designing ©, and refining.