MY EXPERTISE

I specialise in art direction
and brand image strategy for brands.

For the past 15 years, I have collaborated with international and emerging brands, mainly in beauty, wellness, and hospitality.

My Creative
Process

(Research)

(Experimentaton)

(Reflection)

(Maquettes & sketches)

(IP check)

(Design)

(Feedback)

(Refinement)

MY CREATIVE PROCESS

My process is based on a search for new meanings, visual elegance and timelessness. It’s full of experimentation & reflection.

First I want to understand the brand’s world and the message that it wants is to convey.

From there, I move into experimenting, reflecting, designing, and refining.