Voda
Brand repositioning of the Voda Naturalna luxury spring water and new product launch campaign.
Role Creative Direction, Art Direction, Brand Content
Client
Voda Naturalna
Year
2015
Scope of Work
Brand Repositioning, Brand Campaign, Product Launch
Team
Design: Kacper Hauser
Photography: I Like Photo
BRAND REPOSITIONING CAMPAIGN
The campaign for Voda Naturalna spanned print, social media, and exclusive sponsored events, with the goal of presenting a more modern and artistic image of the brand.
As part of its commitment to the arts, Voda actively supported artists, film productions and cultural initiatives, further strengthening its connection to creativity and contemporary art.
Brand Collateral
Creation of all marketing materials to support the market launch, including brochures and a press release package containing key information about the product — the brand story, information about the Voda’s source and its quality, as well as the available product formats.
New Products Launch
An important part of the brand repositioning was the design and launch of the new product formats in a lighter, plastic packaging, that is more comfortable for everyday use.
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