Kiehl’s
Product and brand visuals developed for Kiehl’s strategic repositioning campaign, aimed at reinforcing the brand’s relevance with Gen Z.
Role Art Direction, Design
Client
Kiehl’s
Year
2021
Theme
Brand Repositioning, International Brand Campaign
Team
Creative Directors: Youri Guerassimov, Gaetan du Peloux
Creative & Copywriter: Olivier Dermaux, Gregory James, Xander Smith
Art directors: Jules Perron, Emilie Ramain, Agata Sienkowska
Agency: Marcel (Publicis Groupe)
Brand Repositioning Campaign
The main objectives of the campaign were to show the unrivalled efficacy of the Kiehl’s products coming from science and to reinvigorate the communication about the brand’s heritage so that the brand is attractive also to the young and demanding consumers.
Immersive Beauty Experience
Important part of the project was to create an immersive world of the Kiehl’s products, ingredients and expertise with impactful point of sale materials and digital outdoor visuals.
The examples presented above are prepared for the Kiehl’s Retinol Serum, one of the brand’s bestselling anti-age product.
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