Voda Collagen

Market launch of Voda Collagen, a range of delicately flavoured premium spring waters with collagen. Each variant was thoughtfully crafted to have a unique flavour and to serve a specific wellness purpose.

Role Creative Direction, Art Direction, Brand Content

Client
Voda Naturalna

Year
2015

Theme
Brand Campaign, New Product Launch, Packaging Design

Team
Design: Kacper Hauser
Photography: Bites Studio
Client: Voda Naturalna, 2015

PRODUCT CONCEPT

Each variant of Voda Collagen was thoughtfully crafted to serve a specific wellness purpose: Voda Collagen Sport Cocoa Fruit energizes and supports active lifestyles, Voda Collagen Energy Cucumber Mint revitalizes and boosts energy, and Voda Collagen Beauty Pomegranate nourishes beauty from within.

Effect — the collection combines functional benefits with sophisticated flavors, offering a truly elevated hydration experience.

Voda Collagen launch campaign

THE CHALLENGE

Raising awareness and educating consumers about an innovation in the wellness category, all while working with a limited media budget.

The launch campaign centered on exclusive events with the brand’s premium partners, complemented by targeted social media activations. Its goal was to encourage product trials while highlighting the functional, health, and beauty benefits of Voda Collagen. A key part of the campaign was educating audiences on these benefits through a unique collection of cocktails, showcasing the product in an engaging and experiential way.

CAMPAIGN CONCEPT

At the heart of the campaign was the creation of signature alcoholic and non-alcoholic cocktails, developed in collaboration with Maison du Whisky.

Each cocktail highlighted the brand’s distinctive flavor profiles: Cocoa Fruit for Voda Collagen Sport, Cucumber Mint for Voda Collagen Energy, and Pomegranate for Voda Collagen Beauty.

Brand Collateral

Packaging design

New packaging design, emphasizing an elegant presentation that clearly communicates each product’s unique flavors and functional benefits. Each variant was thoughtfully crafted to serve a specific wellness purpose: to energize and support active lifestyle, to revitalize and boost energy, and to nourishes beauty from within.

CHALLENGE

Design for new product category that offers a truly elevated hydration experience with functional benefits.

RESULTS

Elegant packaging that clearly communicates each product’s sophisticated flavors and benefits.