Voda Charity Auction
Concept and art direction for the charity auction organised by Voda Naturalna, a premium Polish brand of spring water.
Role Creative Direction, Art Direction, Brand Content
Client
Voda Naturalna
Year
2015
Theme
Brand Campaign, Brand Curation
Team
Design: Kacper Hauser
Artists: Ada Buchholc, Jan Kallwejt, Olka Osadzir'lska, Dawid Ryski
Artists' Patrons: Guess, Mini (BMW), Samsung, TAG Heuer
Media Partners: TVN, Men's Health, Harper's Baazar
The Creative Concept
As a tribute to the brand’s commitment to contemporary art, four emerging illustrators and four patrons were invited to create exclusive artwork and bespoke bottle designs. These unique pieces were donated to a charity auction in support of the TVN Charity Foundation — Poland’s leading private charity initiative.
The collaboration successfully raised nearly €37,000 for the Foundation, underscoring the brand’s dedication to both art and social impact.
Voda x Mini (BMW)
Bottle design and poster
Illustrator: Jan Kallwejt Patron: Mini (BMW)
Voda x TAGHeuer
Bottle design and poster Illustrator: Ada Buchholc
Patron: TAGHeuer
Voda x Samsung
Bottle design and poster Illustrator: Dawid Ryski
Patron: Samsung
Voda Éphémère
An important part of the project was Voda Éphémère - the large bottle installation in the Constitution Square in Warsaw, where every 2 weeks an illustration by a different artist was displayed on the a big Voda bottle.
Voda
Éphémère
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OTHER PROJECTS
Voda
Women's Forum
Women's Forum Daring Pact