Agrico

Brand strategy, brand design and digital design for Agrico, Brigado and Traco, a family of modern mobile and web apps for management for agriculture, specialised in planning for harvesting, human resources and warehousing of fruits and vegetables.

Role Brand Strategy, Art Direction, Design

Certain project details have been modified or omitted to respect client confidentiality. Full case study available upon request.

Client
Agrico

Year
2018

Theme
Brand Strategy Brand Identity Naming Art Direction. Web Design

Agrico, a mobile app for management of fruits and vegetables for agriculture.

Traco, a mobile app for management of packing and storage of fruits and vegetables for agriculture

Brand Strategy

The main aim was to create visually attractive yet simple brand system and easy to understand interfaces even for the users that are not very familiar with the use of the mobile apps.

The brand image should be inspiring and dynamic - this is why custom illustrations were created.

However, the use of visuals was kept to the minimum and they were used primarily to explain product functions.

Brand design

All logotypes were designed with the idea that they should function well as mobile app icons. The same applies to the color palettes — each one distinguishes a different product and its functionality, yet together they form a cohesive, easy-to-understand, and user-friendly ecosystem.