Epicery

Concepts for the brand identity and brand relaunch campaign for Epicery, a French start-up offering delivery of the fresh food and ingredients from the local suppliers.

Role Creative Direction, Art Direction, Photography, Design

Client
Epicery

Year
2021

Theme
Brand Design, Brand Image, Brand Content Strategy

Logotype

To differentiate the brand in the more and more competitive market of instant groceries delivery, a more playful and dynamic logotype with the icon adaptable for the seasonal campaigns was proposed.

Brand Campaign

The aim or the campaign was to explain the main service and add a more fresh and dynamic look to the current brand image.

Brand Campaign

The aim or the campaign was to explain the main service and add a more fresh look and dynamism to the brand image.

Christmas Campaign

The Christmas campaign based primarily on digital media and outdoor, with inspiring photos or Christmas dishes and addressees or the grocery suppliers redirecting to the Epicery website to buy ingredients to prepare them.

Digital Content

Based on the idea of regularly showcasing local grocery suppliers and their offerings — with a focus on fresh, seasonal produce — the goal is to inspire a healthy lifestyle rooted in the rhythm of the seasons.