Glov
Brand launch and new products communication campaigns for Glov, a beauty brand of demaquillage products.
Role Art Direction, Brand Content, Design
Client
Glov
Year
2016
Theme
Brand Campaign, New Product Launch, Brand Content
Team
Creative direction: K. Bohdanowicz, A. Sienkowska
Photography: A. Zborowska, M. Gogol
Brand Campaign
The campaign’s objective was to introduce the brand to the broader audience and to present the main benefit and innovation of the product — deamquillage only with water and explain how does it work.
New Products Launch
New Products Launch
An important part of the brand repositioning was the design and launch of the new travel or product formats.
Brand collateral
Creation of all marketing materials to support the new product launch, including brochures, digital newsletters and a press release package containing key information about the product — the brand story, information about the benefits of the product and its quality, as well as its available formats.
Digital content
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