Coca-Cola Words
An art installation made from the glass bottles for the Coca-Cola Company art competition on the occasion of the 125th birthday of the Coca-Cola contour bottle.
1st award in Poland
Client
Coca-Cola
Year
2017
Agency
Fortis
Theme
Brand Campaign, Art Direction
Role Creative Direction, Art Direction, Design
The Creative Concept
An art installation of the 3,5 m high words built from the empty Coca-Cola glass bottles, placed in the city areas associated with a having a break to relax.
For each place a different word would be used, eg. ‘Have a Rest’ in the city parc, or ‘Holiday’ on the way to the seaside in the holiday resort. All this in order to inspire the consumers to enjoy the moment and in this way express the values of the brand.
Type design
Each letter is built from the Coca-Cola glass contour bottles.
‘Wakacje’ / ‘Holiday’, 3,5x7m
‘Odpocznij’ / ‘Have a Rest’, 3,5x9m
