Airelles Estates

Brand identity for Airelles Estates, a new brand of Airelles, the French group of the luxury hotels offering exceptional holiday properties for rent.

Role: Concept, Art Direction, Brand Identity, Brand Content

Photography: Instagram/Airelles

Client
Airelles

Year
2020

brand design photography brand content

Logotype

Logo based on lettering, with a distinctive style and modern look, so that the brand is not competing visually with the main brand - Airelles.

Brand Moodboard

Visual Identity

Imagined to create an image of a refined and understated taste. Brand imagery composed from artistic and elegant photographs that express modern but luxurious look and feel. Colour palette based on calm beige colours with the accents of yellow or gold.

Digital Content

Created with attention to detail to present various lifestyles, decors and travel experiences and, the uniqueness of each of the estates available at Airelles Estates.

Web Design

Newsletter

Important part of the communication is the digital newsletter, presenting the chosen travel stories and estates.